Those unfamiliar with the full funnel for sales will struggle to grasp what sets growth marketers apart from their more-traditional counterparts. Awareness, as well as acquisition, are at the top of the marketing funnel, activation, and, after that, retention is in the middle, and referrals and earnings are at the bottom.
Anshoo Sethi says, ‘Growth marketers are involved in every part of the sales cycle, from generating leads to closing sales, whereas traditional marketers tend to concentrate on the first two stages of the sales funnel.’
How can one work as a growth marketer?
Growth marketers are more involved than traditional marketers, who concentrate on increasing revenue via individual product sales because they work in all phases of the funnel. Growth marketers aim to expand their clientele while maintaining and attracting new ones.
Their primary goal is, quite simply, to maximize the company’s growth prospects throughout the entire sales cycle.
Growth marketers serious about this goal need a firm grasp of the following.
- Google AdWords
- Ad-supported social media interface
- Promotional Email
- Marketing with content
- Optimization for Search Engines
- Promoted acquisitions
- Increasing the number of conversions
- Google Analytics,
- HubSpot’s Marketing Hub’s software,
- com’s, as well as
- ActiveCampaign’s are just a few examples.
Daily growth marketing tasks could include:
- A/B testing in marketing: developing and maintaining content
- Ad campaign strategy, optimization, and expansion
- Controlling the Methods of Social Recruitment
- Developing and refining innovative email marketing strategies
- Altering or discontinuing any conventional advertising initiatives
- Methods for Creating Viral Referral Programs
- Adapting advertising strategies based on collected data to boost readership and sales.
- Identifying relevant information for report-making
A growth marketer’s process may look a factor like this at a high level:
Concept -> Experiment -> Review -> Launch
Is it worth it to invest in a growth marketer?
As a result of its usefulness in establishing a company’s place in the market and facilitating rapid expansion in response to changing conditions, growth marketing has become a popular choice among many businesses.
Abilities a growth manager must have:
Growth marketers, in addition to possessing the knowledge above and abilities, should also:
- Strategic: Growth marketers must be forward thinkers with excellent visual and strategic skills because their work constantly changes. The best way to deal with difficulties is to approach them strategically while maintaining an open mind.
- Focused on the numbers and analysis: The majority of what a growth marketer does revolves around testing and evaluating data to determine what’s effective and what isn’t. Therefore, growth marketers need the ability to think quickly and analytically.
- Innovative: Growth marketers need to be analytical thinkers, but they also need to be creative and innovative. Growth marketers need to be creative thinkers who can adapt their tactics to the ever-evolving needs of their target audience.
- Persistent: Growth marketing frequently includes a lot of experimentation and error, and before each victory, there are bound to be several losses. Considering this, a successful marketer must be persistent, inventive, and undaunted by setbacks. However, viewing “failures” as valuable opportunities for improvement is crucial in this role. As the old proverb goes, “If at first, you fail to thrive, try, and try again.”
Since growth marketing is data-driven, businesses can use various resources to streamline their operations. As per Anshoo Sethi, Any company having trouble with any sales funnel metric would benefit significantly from employing full-time growth marketers or contracting the services of a freelancer with expertise in growth marketing.